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Portfolio

I love turning ideas into visual experiences — feel free to explore and see how I bring concepts to life.

The website for Gold Trident Media was designed to position the brand as a modern, full-service media and production company with a strong focus on storytelling, strategy, and high-end content creation. The goal was to create a digital experience that feels cinematic, professional, and results-driven—mirroring the quality of the work the company delivers.

The structure of the site is built around clarity and flow, guiding users seamlessly through key sections including services, process, portfolio, and contact. Each section was designed to communicate trust, expertise, and capability, highlighting the company’s ability to handle projects from concept through to final delivery. This reflects the brand’s “end-to-end” production offering, covering pre-production, full-scale production, and post-production services.

Visually, the design leans into bold typography, clean layouts, and strong imagery to create impact while maintaining a polished and professional aesthetic. The user interface prioritizes ease of navigation and engagement, ensuring potential clients can quickly understand the value offering and take action.

Overall, the website serves as both a portfolio and a conversion tool—showcasing high-quality work while reinforcing Gold Trident Media’s position as a reliable, creative partner capable of bringing complex ideas to life through premium media production.

Keratin Revolution

The website for Keratin Revolution was designed to reflect a premium, results-driven haircare brand rooted in science, performance, and everyday usability. The goal was to create a modern eCommerce experience that balances luxury aesthetics with clear product education, positioning the brand as both aspirational and accessible.

The structure of the site focuses heavily on conversion and user journey, guiding visitors through product discovery, hair goals, and best-selling treatments. Navigation is streamlined around categories such as smoothing, hydration, and repair, allowing users to quickly find products tailored to their specific needs. This aligns with the brand’s core offering—keratin-based formulas designed to restore strength, reduce frizz, and improve manageability across all hair types.

Visually, the design leans into a clean, beauty-focused aesthetic with soft tones, high-quality imagery, and minimal UI elements to keep the focus on the products themselves. Key sections such as best sellers, product bundles, and featured treatments are strategically placed to drive engagement and encourage purchasing, while maintaining a polished and professional feel.

The site also incorporates trust-building elements, including customer reviews, before-and-after results, and expert endorsements, reinforcing credibility and product effectiveness. With a strong emphasis on both performance and presentation, the website positions Keratin Revolution as a leading UK haircare brand delivering salon-quality results through an intuitive and conversion-focused digital experience.

JPS Resourcing

The website for JPS Resourcing was designed to go beyond a traditional recruitment platform, positioning the brand as a strategic growth partner within the SAP and enterprise transformation space. The goal was to create a digital presence that reflects not just recruitment services, but thought leadership, personal branding, and long-term career development.

The structure of the site is intentionally content-led, built around key pillars such as visibility, positioning, and growth—core themes that define the brand’s offering. Rather than focusing purely on job listings, the platform integrates multiple touchpoints including community initiatives, career resources, and personal development tools, creating a more holistic experience for both candidates and clients.

Visually, the design adopts a clean, minimal aesthetic with strong typography and clear messaging, allowing the content and brand voice to take centre stage. The layout is designed to guide users through a narrative—moving from understanding the brand’s philosophy to engaging with its services, whether that’s booking consultations, submitting CVs, or exploring career resources.

A key focus of the build was positioning the founder as both an industry expert and a trusted partner. This is achieved through personal storytelling, ecosystem-driven content, and clearly defined service offerings, reinforcing credibility while differentiating the brand in a highly competitive recruitment market.

Overall, the website transforms JPS Resourcing from a standard recruitment agency into a purpose-driven platform—combining talent solutions with strategic insight, community, and personal growth to support professionals navigating the evolving SAP landscape.

Newns Markings

The website for Newns Markings was designed to transform a traditional, trade-based business into a modern, lead-generating digital platform. The primary goal was to clearly communicate the company’s expertise in line marking while making it easy for potential clients to understand services and request quotes.

The structure of the site is service-led, breaking down offerings into clear categories such as road markings, warehouse markings, factory floor markings, and playground graphics. This allows users to quickly navigate to their specific need while reinforcing the breadth of services available. Each page is built to educate as well as convert—highlighting the importance of safety, efficiency, and durability in professional line marking solutions.

Visually, the design focuses on clarity and practicality, using strong layouts, clear headings, and real-world imagery to reflect the hands-on nature of the business. Rather than overcomplicating the design, the UI prioritises usability and trust—ensuring that key information such as services, experience, and contact options are always easily accessible.

A key focus of the build was lead generation. Prominent call-to-actions such as “Book a Free Site Survey” and quick enquiry forms are integrated throughout the site, reducing friction and encouraging direct engagement. This aligns with the business model, where fast response times and accessibility are critical to securing projects.

Overall, the website positions Newns Markings as a reliable, experienced contractor with over 30 years of industry expertise, delivering high-quality, long-lasting marking solutions across the UK. The end result is a functional, conversion-focused website that balances straightforward usability with strong commercial intent.

Irwin Mitchell

The website for Irwin Mitchell was designed to reflect the scale, authority, and trust associated with one of the UK’s leading full-service law firms. The primary goal was to create a digital platform that balances professionalism with accessibility—ensuring complex legal services feel clear, human, and easy to navigate.

The structure of the site is built around user intent, guiding visitors through key service areas including personal injury, medical negligence, personal legal services, and business law. Each section is carefully organised to simplify what can often be overwhelming subject matter, helping users quickly identify the support they need while reinforcing the firm’s breadth of expertise.

A major focus of the design is clarity and reassurance. Clean layouts, strong typography, and structured content blocks are used to break down information into digestible sections, while consistent call-to-actions—such as enquiry forms and direct contact options—are integrated throughout to encourage engagement. This aligns with the brand’s emphasis on providing clear, practical guidance at critical life and business moments.

The website also incorporates storytelling as a key element, using real client case studies and success stories to humanise the brand and build trust. This approach reinforces the firm’s client-first philosophy, combining legal expertise with empathy and real-world impact.

Visually, the design maintains a corporate yet approachable aesthetic, ensuring it appeals to both individual clients and businesses. The overall experience is built to reflect credibility, scale, and consistency—mirroring a firm with over a century of history and a nationwide presence.

Overall, the website positions Irwin Mitchell as a modern, client-focused legal partner—delivering not just legal services, but confidence, clarity, and support when it matters most.

P1 Fitness Studio

The website for P1 Fitness Studio was designed to break away from the traditional gym experience and position the brand as a premium, coaching-led fitness solution for busy professionals. The goal was to create a digital experience that feels direct, relatable, and results-focused—mirroring the simplicity and effectiveness of the service itself.

The structure of the site is built around a clear narrative, immediately addressing common pain points such as lack of time, inconsistency, and feeling out of place in traditional gyms. From there, users are guided into a streamlined journey centred around the “7-Day Reset” offer—serving as both a lead generation tool and an introduction to the brand’s approach.

A key differentiator in the design is its messaging-first approach. Rather than relying on generic fitness clichés, the copy is conversational, honest, and highly targeted toward professionals with demanding schedules. This aligns with the brand’s core proposition: fully coached, small-group personal training where everything is structured, removing the need for guesswork.

Visually, the site adopts a bold, minimal aesthetic with strong typography and high-contrast layouts, ensuring the messaging remains the focal point. The user interface is intentionally simple and frictionless, allowing users to quickly understand the offering and take action—whether that’s starting a trial, booking a consultation, or learning more about the training model.

The website also reinforces trust through community-driven elements, including testimonials, real member experiences, and a clear emphasis on coaching quality and consistency. This reflects the brand’s commitment to personalised training in a supportive, small-group environment, rather than a high-volume gym model.

Overall, the website positions P1 Fitness Studio as a modern alternative to traditional gyms—combining expert coaching, efficient training, and a strong community into a focused, conversion-driven digital experience tailored for professionals who want results without complexity.